They say the blues finds you when you’re ready. For me, it didn’t come through a radio or a record collection, it came through the transformation of my son, Alexander.
As someone who has spent over 30 years exploring spiritual consciousness and the science of human frequency, I have always been fascinated by what causes a person to truly “step into their power.” I’ve seen it in meditation, in healing, in coaching, and in life. But I had never seen it happen quite like it did when Alexander stepped into the arena of the blues.
The Magic of the Transformation
Watching Alexander’s journey from where he was to who he is becoming has been nothing short of magical. I watched him move from the quiet exploration of a student to the grounded presence of a musician. Through programs like Little Steven’s Blues School and the USN Blues course in Notodden, I saw him enter a lineage.
It wasn’t just about learning chords; it was about finding a frequency. I watched the music act as a catalyst for his own nervous system to regulate, for his confidence to anchor, and for his spirit to open. In the blues, he found a home that demanded honesty, and in response, he grew.
Meeting the Heart of the Community
Through Alexander’s journey, I was pulled into the orbit of the blues community. I began to meet the artists, some directly as mentors to my son, some as co-creators, and others from the distance of a fan’s perspective.
What I found was a “precious heart” that exists across this entire community. Whether it is a living legend who has toured the world for fifty years or a young player just finding their voice, there is a shared frequency of integrity. These are people deeply connected through the magic of music, carrying a weight of history while remaining entirely present in the moment.
Why I Built BluesPress
As my passion grew, I realized that my own expertise, 25 years of building websites and online marketing, was a tool I could offer back to this community.
I saw a gap. I saw incredible artists, both young and established, who were doing profound work but lacked the digital visibility they deserved. I saw a need for a bridge, a professional, high-frequency platform that could honor the legends who paved the way (both those still with us and those who have passed) while actively supporting the artists building the present and future of the blues.
BluesPress.com exists because the blues is a living history.
It exists to support the visibility of current artists and to make the “arena” approachable for the next generation. We aren’t just documenting music; we are supporting a community that heals, connects, and elevates everyone it touches.
I am not a playing musician myself (yet), but I know how to build a stage, an online platform, and things to come with it. And through BluesPress, I am honored to build a digital stage for the music that changed my son’s life, and mine, and so many others.
